Vidopix

We ran a real ad through Pixi.
A $10 million global campaign. 30 seconds.
Tap to see what it found.

A global beverage brand.
A 30 second TVC.
$10 million media budget.

The agency loved it. The CMO signed off. The media plan was locked across 40 markets. Everyone in the room believed it would work.

Nobody ran it through Pixi.

Here is what Pixi found in the first 90 seconds.

0:03

The first three seconds have no hook.

The ad opens with an aerial landscape shot. Beautiful. Cinematic. Completely invisible on a phone screen. 73% of digital impressions will be on mobile. 65% will be on mute. By second 3, the audience has not been given a single reason to stay.

0:06

27% of the audience is already gone.

The product has not appeared. The brand name has not appeared. The celebrity is not on screen yet. The first six seconds are functionally a nature documentary. On YouTube pre roll, this ad is skippable before anyone knows what it is for.

0:14

The celebrity arrives. Attention spikes. Brand does not.

The celebrity's face triggers recognition. Attention jumps 40%. But the brand is nowhere. 85% of viewers will remember the celebrity. 15% will remember the product. The celebrity is earning screen time that the brand is paying for.

0:22

The emotional peak lands at the wrong moment.

The music swells. The narrative reaches its climax. But the product reveal is at 0:28. The audience's emotional capacity is spent 6 seconds before the brand asks them to care about the product. The timing is off by exactly one edit.

0:28

The price point appears. To an empty room.

The price card is on screen for 1.8 seconds at the 28 second mark. 42% of the audience has left by now. The remaining viewers are in emotional cooldown from the peak at 0:22. The single most important commercial information in the entire ad is landing on the least receptive audience at the least receptive moment.

69%

The brand is invisible for 69% of the ad.

Pixi tracked every frame. The brand name, logo, or product is absent from 20.7 of the 30 seconds. The remaining 9.3 seconds include 3 seconds of end card that most viewers never reach.

This was a TV ad pushed to digital.

Pixi flagged it. The 30 second cut was made for lean back television viewing. On Instagram, the first 3 seconds decide everything. On YouTube, the first 5 seconds are all you get before the skip button. On connected TV, the viewer has 400 other tiles competing for attention. One cut cannot work everywhere. Pixi recommended three platform specific edits. Nobody asked for them.

Pixi simulated 100 viewers
from the target audience.

54 showed interest. 12 would take a sales call. 34 dropped off before the product reveal. The remaining 20 watched the full ad but could not recall the brand name when asked. The creative was emotionally effective and commercially invisible.

$10 million in media spend.
Distributed an ad that was broken at second 3.

What if someone had checked?

Pixi would have flagged all of this
before a single dollar went to media.

Move the brand to second 2. Lead with the celebrity, not the landscape. Sync the product reveal with the emotional peak. Cut a 6 second version for pre roll. Cut a 15 second version for Reels. Add captions for sound off viewing. The ad is good. The edit is wrong. Fix the edit.

This took Pixi 90 seconds.
The campaign took 4 months.

VIDOPIX

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