🔬 Campaigns Analysed

Real Creatives.
Real Intelligence.

Over the past months, we've run hundreds of ad creatives through Vidopix — across every major category. Here's a window into what we found.

400+
Creatives analysed
8
Categories covered
50+
Brands analysed
27
Emotions detected

Below is a curated selection of campaigns we've analysed. We're sharing one headline insight per campaign — just a glimpse of what Vidopix surfaces frame by frame.

🚗 Automotive
Ather Energy
Rizta Launch Campaign
Smart, practical… but the buying cue arrives after intent has already peaked.
CEAT Tyres
Brand Campaign
Strong narrative… but the brand shows up too late to own the emotion it creates.
Ford
Women's History Month
Strong storytelling… but the brand stays too quiet in a story it could have owned.
⚡ Consumer Durables
Havells India
Brand Film
Attention builds early… but the product arrives after the decision window has passed.
🍫 FMCG & Food
Cadbury Silk
Valentine's Campaign
The feeling lingers beautifully… but brand linkage fades faster than it should.
Pringles
India Market Creative
High attention and playfulness… but weak differentiation on why Pringles vs any other snack.
Hershey's Kisses
Seasonal Campaign
Wins on instant warmth… but doesn't convert emotion into a clear reason to buy now.
Knorr Ramen
Samay Raina — Influencer Series
The creator drives engagement… but the product quietly slips into the background.
McDonald's
Feel-Good / Everyday Moments
Relatable moments land well… but the product craving doesn't peak strongly enough to trigger immediate action.
Sprite Lemon Mint
Recall-Led Campaign
Built for memory through repetition… but the product moment isn't strong enough to convert recall into action.
🛍 E-commerce
Myntra
Fashion Campaign
Looks slick and aspirational… but the "why Myntra" signal isn't landing strongly enough.
Flipkart
Sale Season Creative
The message is clear… but the moment of urgency to act is missing.
Amazon Prime
Content-Led Creative
Hooks you with content instantly… but platform value stays too implicit to drive a clear subscribe moment.
🧴 Personal Care
Stayfree
Awareness Campaign (Kenvue)
Strong message and intent… but product presence is too subtle in key moments.
Dettol
Brand Campaign (Reckitt)
Trust is already built… but the ad doesn't introduce a new reason to choose it today.
Pee Safe
Smriti Mandhana Campaign
Powerful narrative… but product integration feels secondary to the story.
💄 Beauty
L'Oréal
72HRS Hydrated Hair
The proof is convincing… but the emotional hook could drive stronger recall.
💹 Fintech
Groww
Investing Simplified
Makes investing feel easy… but doesn't fully eliminate the hesitation to start.
🎙 Creator & Influencer Content
Founder Podcast
Swastik Car Interview
Curiosity sustains well… but attention dips at unedited transitions.
AI Avatar Video
Vriti — Creator Post
Novelty drives attention… but emotional warmth trails human-led content.
Influencer Series
Multi-Creator Campaign Analysis
Personality-led content wins every time… scripted delivery kills authenticity scores.

These analyses were conducted by the Vidopix team using our own platform for research, benchmarking, and product development purposes. Brand names are referenced to describe the creative content analysed and do not imply a commercial relationship, endorsement, or partnership with any brand mentioned.

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